The Gladiate® 2023 Personal Injury Client Survey

We surveyed thousands of clients injured in auto accidents in order to bring injury attorneys insights on how client expectations have changed. It's never been more important to understand how clients are finding their attorney and what drives client satisfaction.

Social the (not so) new billboard

Survey results indicate that more clients are finding their injury attorneys via social media than traditional advertising channels such as radio, TV, and billboards. This is a significant shift and a big win for founding injury attorneys growing their own firms. A big marketing budget is no longer a barrier to starting and growing your injury firm.

Ops need to be on-point

The survey also found that once a client contacts a law firm, it's crucial that the firm has systems in place to qualify and sign the client quickly. With 3 out of 4 potential clients contacting multiple attorneys, an efficient lead qualification and a speedy signing process can make the difference between capturing a new valuable client and losing out on your next big case.

Start learning and start winning today

We’re happy to deliver valuable insights for injury attorneys on how to develop a winning strategy by understanding the expectations of clients and leveraging the right marketing channels. Don’t let another day go by without having efficient systems in place to sign clients quickly and manage your firm efficiently. Reach out to request the full insight report.